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Franchise

The Simpsons

The Simpsons is set in the fictional town of Springfield, USA, and follows the daily lives of the Simpson family—Homer, Marge, Bart, Lisa, and Maggie—along w…

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Key ties

Who's at the centre, who's loved, who's hated — and what's between them.

The world on the map

Where this world's cast comes from, placed by city of origin.

About this world

The Simpsons is set in the fictional town of Springfield, USA, and follows the daily lives of the Simpson family—Homer, Marge, Bart, Lisa, and Maggie—along with a colorful cast of townspeople. The world is defined by its satirical take on American culture, absurd humor, and enduring family dynamics.

Springfield
A fictional, medium-sized American town where the Simpson family lives, known for its nuclear power plant, monorail, and ever-changing geography.
Simpson Family
The central family consisting of Homer (father, oafish but loving), Marge (mother, patient and moral), Bart (eldest son, mischievous), Lisa (middle child, intelligent and activist), and Maggie (baby, pacifier-sucking and occasionally heroic
Springfield Nuclear Power Plant
Homer's workplace, owned by the greedy and incompetent Mr. Burns, where safety violations and absurd mishaps are routine.
Moe's Tavern
A dimly lit bar run by Moe Szyslak, where Homer and his friends (Lenny, Carl, and Barney) drink Duff Beer and complain about their lives.
Ned Flanders
The Simpsons' devoutly Christian, kind-hearted, and overly cheerful next-door neighbor, who often exasperates Homer.
Krusty the Clown
A washed-up, cynical children's entertainer with a gambling addiction, whose show Bart and Lisa adore.

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